Road Safety Billboards
Client
New Zealand Police
Date
April, 2022
Brief
To create billboards promoting road safety over the long weekends (Easter and Anzac).
There was a variety of sizes, both portrait and landscape, as well as different imagery and call to action taglines. The timeline for production was approx. two days, from concept to final files.
!["Impairment" billboard design](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/dedea623-cd76-4343-8709-7d7e8d3eaaf8_rw_600.jpg?h=6ecee66d019a4f923f4c0bf844c01397)
"Impairment" billboard design
!["Distracted" billboard in situ – Auckland](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/43a2adc1-05c7-45a4-b226-2b4de5b7caad_rw_1920.jpg?h=a5241516db029ac2cf1818de0ec34198)
"Distracted" billboard in situ – Auckland
!["Crash" billboard design](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/111031df-b35a-4fc0-9333-ccfefccebc80_rw_600.jpg?h=ca77aab8aae507e8b101116f0c008901)
"Crash" billboard design
!["Safety" billboard in situ – Wellington](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/d303b18a-b84f-4775-9ab9-c81d6d75620f_rw_1920.png?h=342e5867ec3b9ffd585a01603783a7b2)
"Safety" billboard in situ – Wellington
!["Safety" billboard in situ – Tauranga](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/bb86aa21-7396-49dd-a248-cf594b1a98ad_rw_1920.png?h=516e364f5bc8c185e91c1f9066a9951d)
"Safety" billboard in situ – Tauranga
!["Impairment" billboard in situ – Auckland International Airport](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/4216323c-c258-41e7-8519-e12b5fb3b1f6_rw_1920.png?h=5731068016839d183011a8b8d7521f1f)
"Impairment" billboard in situ – Auckland International Airport
!["Distracted" billboard design](https://cdn.myportfolio.com/9cdabac0-2ab0-4fa0-9726-e87836e60556/ec1416aa-e371-4852-aae3-83efc570f001_rw_1920.jpg?h=ec7e9a55f801c49fa8627f157df83558)