Road Safety Billboards
Client
New Zealand Police
Date
April, 2022
Brief
To create billboards promoting road safety over the long weekends (Easter and Anzac).
There was a variety of sizes, both portrait and landscape, as well as different imagery and call to action taglines. The timeline for production was approx. two days, from concept to final files.
"Impairment" billboard design
"Distracted" billboard in situ – Auckland
"Crash" billboard design
"Safety" billboard in situ – Wellington
"Safety" billboard in situ – Tauranga
"Impairment" billboard in situ – Auckland International Airport
