A Taste of New Zealand
Client
Student project
– Yoobee College of Creative Innovation
– Yoobee College of Creative Innovation
Date
September, 2021
Problem
New alcohol legislation, including the reduction in breath alcohol limits for drivers, has impacted on local sales. Constellation Brands want to re-energise their market by producing a range of complementary food products in conjunction with other well known NZ brands. The foods will be paired with drinks already in their brand’s range.
Solution
Kiwi Spirit Distillery is looking to branch out into commercial sales via liquor stores around New Zealand. They are wanting to produce a product that will entice consumers to try out their spirits in their own homes, by creating a miniature platter starter kit than complements their Delightful Gin and Greenstone Gin.
Located in Golden Bay, Kiwi Spirit Distillery is a family owned and operated distillery that produces several different unique spirits and liqueurs. For this project, I chose their Delightful Gin and Greenstone Gin, paired with locally-made crackers, chocolate and quince paste—a grazing box representing 100% New Zealand products.
Artwork:
The external illustration and colours were all inspired by Golden Bay—the hillside illustration is actually where their distillery is based. The display type and inside embellishments reference Kiwi Spirits' bottle designs.
Outside, inside and insert designs:
External box artwork
Inside box artwork
Insert artwork
The dielines I designed:
External box dieline
Inside box dieline
Insert dieline
Substrates and Dielines:
Sustainability was very important for this project, and so I looked at substrates that were both eco-friendly and economical. Typically cherry lock boxes are made using corrugated substrates, and so for this packaging I would use mottled white. Mottled white is the most economical and most common white corrugated option—it’s not fully bleached like typical white printing paper but still produces high quality colour. Corrugated can also be easily diecut, so cutting out my unique hill line would be easy.
I would also use FSC paper and water-based inks for this packaging. I think the best way to print my designs would be via flexography, as this would allow for water-based inks which are more eco-friendly.
The box and insert were both designed to be glue free, utilising panels and tabs to hold everything together. To keep the box closed when on display in stores, I created a simple sticker to sit across the opening. This sticker would also ideally be recyclable/eco-friendly.
